How to be a writer on a marketing team without sounding like a jerk

I spent close to seven years in a marketing department on a content team as I wrote blog posts, ebooks, tweets, podcast episodes, magazine pieces, and slide decks among other things. Based on all that experience, I wanted to share some lessons I learned from my time there, and this is the first: Try not …

Broken feedback loops

Last summer I wrote this quick quip on twitter about my frustrations with Google Reader and Facebook comments: Many years ago, people started building weblog ranking lists and then weblog search engines and eventually we had a rich set of tools that let you know what someone was saying about something you posted online. At …

Adventures in $40 eyeglasses

I posted about my experiences buying glasses online over at 43 folders. It may not be a major thing for most people, but when I consider the many thousands of dollars I’ve paid for glasses all my life and the mystique surrounding the production (optometrists make it sound like a highly trained set of monks …