Bolt-on
Driving across California yesterday, my daughter was watching Mary Poppins on an iPad and I couldn't help but notice the iPad is a great entertainment device, but also has touch screen games, music, and more.
I thought about how a lot of cars come with drop-down DVD players bolted into headliners (usually as a costly $1k+ option) and I instantly remembered how people used to have phones bolted into their cars, with numbers that were specific to only reaching someone when they were in that specific car driving, back before we all walked around with our own phones.
Chalk it up to another product disrupted by the mobile device maker.
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