Boing Boing redo

I gotta say that I'm enjoying the Boing Boing redesign so much that I'm actually breaking down and making a real blog entry about it (as opposed to a witty twitter quip, or simple delicious link, or a lowly screenshot posted on flickr).

I thought the old design was showing its age and the ad layouts were very distracting (the jokes about it looking like NASCAR weren't too far off). I even sent a mockup of a cleaner layout to Xeni and Cory a couple years ago, but I never thought it would change and assumed it would putter on for several more years in its previous state. I don't know what prompted the change, but the new look is a great improvement. It's way cleaner, easier to read, and the ads are no longer distracting. I disagree with Nelson on the change (though I agreed with his previous assessment). At this point in the lifespan of Boing Boing (one million dollars!), I no longer compare them to other blogs and instead to major media outlets, so I'm cutting them slack on three ad zones. Look at any page at even nicely designed media sites like the New York Times and you'll see 3-5x more advertisements. So among top-shelf media sites, their advertising is barely noticeable.

I'm also happy to see a new gadget blog that's unlike all the other million gadget blogs out there. It helps that it's authored by my all time favorite gadget blogger, a man that deserves a medal for getting hired to write a regular column on Gizmodo, only to get fired after Gawker editors and readers took his first essay way too personally and seriously. It's clear from day one of this new Boing Boing blog that this won't be another shopping or wishlist gadget blog. Free from all the pointless gadget lust that powers other sites, this looks like it'll be more along the lines of "interesting crap someone built that looks cool/works in a cool way."

Bottom line, it was a great surprise to see Boing Boing's new layout and direction today and I think it's a huge positive change (and adding comments was nice too).