When advertising goes too far

This morning I got up and went downstairs to eat some cereal, but I couldn't find the box of my favorite stuff and assumed it was gone. Since I don't remember finishing the cereal, I looked again and eventually found it.

Turns out the side of the cereal box facing out was covered in advertising for some children's show, without any mention of the cereal name. Take a look for yourself: imagine it's 7:30am and you're blearly eyed, and tell me where the Life Cereal is in this photo of a pantry shelf: