The best camera product demo ever

[vimeo http://www.vimeo.com/32067654 w=500&h=281]

Canon has a new whiz-bang $20,000 camera coming out that is designed to change the film industry (much like the $20,000 camera by Red), and typically whenever a new camera (especially one with stellar video capabilities) comes out, there is a demo reel done by a famous director showing off what the camera can do.

This video does what every other camera demo video does, but then goes way further by making it entertaining and downright hilarious. It's extra funny if you've seen lots of demo videos or know people in the film industry, but even without any insider knowledge, the jokes come through.

It's awesome that Canon let this happen and it makes me want the camera so much more for having seen it.