SXSWi 2010 recap

Now that I've slept it off and a couple days have passed, I feel like I can start processing the past week in Austin Texas for the South By Southwest Interactive Conference. Some quick bits follow.

Huge Crowds

I'd heard this would be the biggest SXSWi ever and I certainly remember not having as much fun the last time I was there in 2007. Back in 2007, I couldn't find my friends among the crowds and I didn't know some good friends even attended until after I returned home. This year it was definitely bigger, but I'd have to say Twitter and Foursquare saved the day and made it manageable because they served as a friend filter and handy search device for figuring out where the 50-100 people I know and care about seeing were among the 10,000 anonymous conference attendees.

The first couple days I kind of hated the crowds and how hard it was to find friends in the halls (SXSWi from the previous ten years included years where I'd see more people I knew than didn't know if I walked down a hallway between panels) but soon I realized everyone I knew was tweeting their location and I could use my friends list in Foursquare to figure out where to go. Heck, even though I complained about 23 things happening at the same time as the panel I was on, the simple web app SitBy.Us worked great for finding friends and panels to enjoy as well.

The crowds reminded me of how people used to say there were too many blogs, and that after a few years people just invented better search and discovery methods to help you find the few blogs that should matter to you. So I didn't have to talk to 10,000 people and I eventually found ways to find the 100 people that mattered to me.

That all said, one rule I lived by was Never Stand In Line For A Party. When 10,000+ people hear there is a Twitter party, there will be a long ass line to get into a bar that can only hold a few hundred. That means I missed some of the big parties but after spending 45min in lines during 2007 SXSWi to get to a party I stood around in for an hour, I realized party lines are pointless. Instead, I attended nightly events that lacked lines like The Fray Cafe, The Break Bread for Brad get together, The SXSW Web Awards, the 20x2 show, nice dinners with friends, house parties, and Nerdcore Hip Hop Concerts.

Rent a House!

After having a child a few years ago, my family tends to rent houses when vacationing instead of staying in hotels and it's been great. This year for SXSW I rented a three bedroom modern house in a nice neighborhood just a couple miles from the convention center. It was about the same price as a single hotel room downtown and Team MetaFilter (four people) got to stay in it. It was also great to make my own simple breakfast and get several quiet hours each night to upload photos, write, code, etc. I did have to rent a car and I barely drank because I was driving everyone around but it was really nice to get restful sleep in a calm roomy place. It was a nice change from the drunken stumble home to a tiny $400/night downtown room with people having sex on the floor above at 3am while I'm trying to sleep.

Panels, panels, everywhere

There were certainly a zillion things to go see presented and I have to say unlike my last SXSW visit, I came away with good ideas from the panels and discussions. I wrote a couple pages of notes of things I need to add to my web applications and ideas for new features on sites I run. It was great to come away feeling invigorated and informed instead of merely hearing the same people saying the same things I'd read online already.

Performance

I've been obsessed lately with what makes a good performer and given the immense rooms most SXSW talks took place in, the only memorable ones were when a speaker could really perform, especially in the cavernous spaces.

I took part in a panel that sort of went so-so because I think we were all three introverts on stage and I was mumbling my thoughts instead of really engaging the audience and speaking from the heart. I felt like we might have over prepared and the easy banter the panel enjoyed when talking beforehand didn't come across on stage.

Gary Vaynerchuk had a similar message to the one my panel was trying to convey (work on side projects, make them awesome, make a living from them, follow your passions) but he gave his talk in the most amazing way possible -- super high energy, super entertaining, and almost more like a celebration or a sermon in places. I used to ignore the Gary Vee love around the internet because I used to think it was mostly marketing types that loved him so he had to be a fake, but after I saw his Web 2.0 Keynote from 2008 online, I became a fan and seeing him give a talk like that in person is almost revolutionary. Gary is the real deal and worth following.

Always Be Content Creating

I didn't intend to be doing much while I was in Austin, but I did end up talking MetaFilter inside baseball on the Slappy Pinchbottom radio show with Josh & Jessamyn, as well as my new friend MC Frontalot (his new album is great!). I'll link to a download of the show whenever I track one down. I also just happened to drop by This Week in Google show and my part starts about 30min into this show where I talk about Fuelly, privacy, and my tumor. I took a bunch of photos while I was out and about, including the super fun Bike Hugger Mobile Social which turned into just about the most efficient group ride I've ever done with 700 people at once. Below is some video from the radio show, featuring Josh and Jessamyn singing the "Asshat" song about moderating MetaFilter.

http://www.flickr.com/apps/video/stewart.swf?v=71377

From the moment this year's SXSW started, I wasn't sure it was going to be a good time given the size and scope of it after ten years, but I definitely came away inspired, entertained, and exhausted like the best of the previous years.