I fear for the health

I fear for the health of Tivo, the company. They sold out some prime real estate, sending me a Lexus commercial, adding a top level menu option for Lexus (with a star, as if that was necessary) and tossing a Lexus message in my Tivo inbox. It smells like desperation on Tivo's part.

I saw everything you see in the screenshots linked, hopefully there is a way to disable it.