Gmail’s Organized Inbox is a life changer

Last month, Google’s Gmail team introduced a new auto-organized inbox feature to little fanfare among my friends. I saw a handful of tweets about it, didn’t get notified on my own account that it was available and promptly forgot about it. After a week or so I wanted to try it out and had to dig to find the feature (you have to enable it in your gmail settings). In the week or two that I’ve had it, it has completely changed my relationship with email, and it has been 100% for the better.

I probably get more email than most, but about average for someone running a sizable web site and company. I get lots of what I’d call “machine messages” where a server is telling me it is up or down, someone made a new post, or someone used paypal to sign up for the site. As much as I try to unsubscribe from everything I can, I still get numerous newsletters, offers, and coupons from businesses I like. In total, each day I probably get 4 to 5 really important emails out of 100-150 total.

Late last year I had some major life stresses that wreaked havoc on my life and my sanity. For the first time in my life, I started seeing a psychologist and we worked through some significant anxiety issues I was having. One source of stress (among many) was my bulging inbox and how every morning, I’d wake my phone and see a little red icon on the Gmail app that read something in the neighborhood of 37. Every single morning started with a combination of dread and stress over having to process a few dozen unread messages, any of which could be a bombshell (but most were innocuous, yet still take time and attention).

Working through my anxiety, I was taught a bunch of coping mechanisms that have worked wonders. When I was at my darkest early on in the process, I had to make a bunch of filters to automatically siphon off all the automated messages away from the inbox to bring my daily number down. This was a double-edged sword in that I got to wake to more sensible inbox messages like 8 or 9, but I’d know my labelled automated updates would be 20-30 more messages I couldn’t ignore and needed to look at for fears of missing something important.

Last year, Gmail tried a feature where they put everything in your inbox in two piles: Priority or normal, and it didn’t work that great for me. It didn’t properly guess which things were important with any accuracy, and if I only looked at Priority messages, I’d miss lots in my regular full email view.

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Gmail’s new feature tries to guess what kind of email has come in and now splits it into up to 5 piles: Primary (first priority), Social (automated messages from Twitter, LinkedIn, etc), Promotions (e-commerce store offers), Updates (machine messages, merchant updates, order receipts, etc), and Forums (mailing lists). The shocking part of this rough 5-bucket system of guessing on the part of Gmail is it works pretty damn well.

Seriously, it would seem on paper this is a recipe for disaster in trying to guess message priority for random users with the potential for hiding an urgent message but my inbox must mimic the average Google employee’s pretty well because it’s absolutely fantastic, probably running a greater than 90% accuracy on putting the unimportant things in the other inboxes. The result of this is that I’m only alerted on my desktop or iPhone Gmail clients with the numbers of messages in my Primary inbox and it hasn’t missed one of those 4-5 really important emails each day. I get to wake up to a sane number like 8 new things, and your inbox has a pointer on mobile to the counts for the other boxes. On the desktop, you see a brief flash of numbers in other boxes, but (and this is the absolutely genius part) those numbers fade away. This is brilliant because it de-emphasizes those other inboxes appropriately so you never feel like you are spinning 5 plates at once, trying to keep them all at zero. With a click or a swipe I can take a quick glance at the other boxes and ignore them if nothing urgent has fallen into them.


The big bonus was an update to the Gmail phone clients as well, and they work just like the desktop, meshing the exact same experience into your mobile device. A simple swipe on the iPhone lets you jump from inbox to inbox in a flash and it’s not a drag on how I normally use the app. The screenshot at right shows my phone running Gmail, checking for new mail after being offline for a few hours and I only have one new important message (instead of 15), which is absolutely spot-on and totally gives me my sanity and life back.

This new feature is pretty simple but works amazingly well for my type of email and with this feature I’m basically wed to Gmail and the Gmail clients for life, as nothing else I’ve tried (Mailbox, Boxer, etc) does as good a job as this new Gmail feature. It quite literally lowers my anxiety, lowers my blood pressure, and lets me wake up each morning feeling less overwhelmed and I’ve noticed I’m just a bit happier all the time now that I’ve used this feature a bunch.

The most incredible part of it for me is that Google’s first crack at this is nearly perfect, as-is, out of the box. Few app features work that well on their initial release, but this one just plain works.

So thanks Google for releasing this and honestly making my life better. Everyone else with loads of stressful automated messages, give it a try, you’ll be glad you did.

Published by mathowie

I build internet stuff.

12 replies on “Gmail’s Organized Inbox is a life changer”

  1. I kinda like the new inbox too, but one thing bugs me: what is the keyboard shortcut to move amongst the new inboxes? I can’t figure it out!


  2. I would have agreed with you after I first started using Gmail’s new system. And today, most of the email still gets filtered this way. But lately, Gmail has started missing some of the emails that it used to categorize properly. I don’t know why, but they are slipping back out into my regular inbox. I wish Gmail would fix whatever is causing this! Glad it’s working well for you, though.


  3. Looks like this isn’t on Google Apps gmail yet. Do you use a personal gmail account for business?


    1. Yeah, I use one gmail personal account for everything, and just forward all my business mail there.


    2. It’s working on my Google Apps Gmail, but I set it up on my personal account first, then configured my work account.


  4. Matt, first of all, LOVE your new design! Second, after reading this piece I decided to enable and give it a try. Loving it so far.


  5. Had the same experience with Priority Inbox, raised my anxiety significantly (though gave great plausible deniability on not replying to email).

    I don’t have Organized Inbox yet, but Important First is being useful and much more sane for me.


  6. I would not suggest tying your emotional well-being to Google. They regularly make nice features and products that are here today and gone tomorrow (or July 1 as the case may be).


  7. I completely agree. Another great feature of the updated iPhone app is that you can choose to only get notifications for emails in your primary inbox.


  8. To each their own .

    ..IMO the new tabs have ruined my inbox. I had everything filtering the way I liked it. It wasn’t broken, and now it is. I’ve lost a whole morning trying to figure out how to get my old settings back to no avail.

    I can put everything into one big lump with a single filter applied, but my nice 3-layer set of categories is gone forever. And yes, I can “train” it to put emails into one of Google’s 4 stupidly-named tabs, but I can’t rename the tabs. Actually, why should I have to spend hours of my life fixing something that wasn’t broken to begin with? Bah.

    I’m sure I’ll get over it in time, but it’s a pita. And I’m annoyed.


    1. I eventually found out how to get the old one back. So if you’ve tried the new tabs and don’t find them helpful,
      here are all the steps to reset your inbox back to what it was before tabbed view was switched on.

      1. Go into Settings > Configure Inbox
      2. De-select all the tabs except Primary – that puts everything, unsorted, into a single list of mail.
      3. In the Inbox, under the red Compose button, there’s a secret drop-down menu on the word Inbox. From that, select the “Inbox type”. Those options actually mean “sort by starred items”, or “sort by important first”.

      If you choose the last option, “priority”, it separates the list into 3 stacked sections that can be open and shut independently, with separate sections for important, starred and everything else.

      I’m no longer annoyed.


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