The Long Tail

Two and a half years ago, I wrote this thing about music that was mostly about how a small time musician could exploit the easy distribution benefits online and find a fanbase across the globe willing to buy their music.

Re-reading it tonight, I kind of feel like a physics professor at a small college toiling away at some specifc problem while Chris Anderson’s WIRED story “The Long Tail” would be equivalent to a Nobel Prize winning Universal Theory of the Universe.

It’s a great article that talks about how emerging businesses are finding the unlimited selection and storage aspect of internet music and book stores allow them to sell very deep into their catalogs, even rivalling their sales of first-run items, all thanks to the easy distribution the internet offers.