If you didn’t see it

If you didn’t see it in the past few days, Michael overhauled stinkfactor.com, the place previously known as “that one site where the guy eats a lot of cinnamon then pukes.” Aside from the nice layout, the coolest new feature is the ability to cough up dough to see new challenge met. I chipped in 10 bucks to see a guy eat tabasco, thinking it couldn’t be done, and although the person was successful, I think this image makes every penny worth it.

Remember when banner ads were all the rage for making money online? Then selling widgets or site swag was the way to a quick buck? I think Michael and the rest of the gang at his work have discovered and perfected a new profit model: double-dog-dare-commerce.