Ever since I visited a

Ever since I visited a Krispy Kreme for the first time a few short months ago, I’ve thought about them a lot. Peter brought up a recent industry article about them, which provoked me to finally write down my thoughts on their branding strategy. I love the doughnuts, but the store design, logo design, and brand positioning has always impressed me more.

Published by mathowie

I build internet stuff.

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