Today, while leaving the theater (saw Iron Monkey, it was like Crouching Tiger, except free of those annoying details like plot or love interests), I noticed a poster for Shallow Hal. Now, the thing is it looked like I had seen the poster before. I figured out what the resemblence was, and it was the fonts used in the title. Hollywood has been producing a screwball comedy about once every 3 months for the last few years, and they often carry fat, sans-serify fonts with mild outlines. I’ve created the ultimate movie poster title here:
If you don’t believe my trend-spotting, here’s a quick sampling of recent wacky movies with similar poster font choices: 1, 2, 3, 4, 5, 6, 7, 8, 9, 10, 11, and 12.