This is how Social Media really works

New swings!, originally uploaded by mathowie.

Earlier this month, my wife and I were thinking of what to get our daughter for her upcoming fourth birthday, and upgrading her small plastic swingset that she was out growing was high on our list. I had started scouting around the web trying to find companies that did custom playground stuff that wasn't just huge because we don't have a ton of room in our yard. Everyone thinks bigger is better, but I was looking for smarter, for small spaces.

A few days later I'm reading RSS feeds in Google Reader, which consists mostly of friends and writers I admire. Lilly from Girlhacker posted a great entry about the Obamas getting a swingset playground (March 10th entry) for their kids to have a somewhat normal childhood, and it was the first playset at the White House since the Kennedy family. The post also paints the awesome mental image of an ex-military man on some swings and testing out slides for the Obamas. Lilly does the classic blogging thing that in addition to pointing to the news story she found out about it, she dug up the manufacturer of the swingsets and a few archival photos.

I visited the manufacturer's site, ordered a catalog, and found out I had a local seller. The local seller has a nice big lot where they encourage anyone in Portland to come down and try everything out (yes, including adults, the sets are heavy duty), so we did just that. A few days of figuring out what would fit, and we ordered the set, which got delivered and installed today, just a week after buying it.

I mention this entire story because there are thousands of people all over twitter and blogs that think throwing thousands of dollars at people that describe themselves as a "marketing guru" is the way to increase their company sales. I'm here to say I think that may very well be a waste of money, time, and energy. The Rainbow company makes awesome stuff, has a great website (pretty damn slick all-CSS one at that), and helpful catalog materials (both online and off). They got on my radar when a friend dug up their details for a blog post, in a way no marketing budget could influence.

So maybe instead of getting your company on twitter, paying marketers to mention you are on twitter, and paying people to blog about your company, forget all that and just make awesome stuff that gets people excited about your products, hire people that represent the company well, and when your stuff is so awesome that friends share it with other friends, you may not even need "social media marketing" after all.

Perchance to dream

Slug, originally uploaded by visualdensity.

I had a dream last night that we solved the energy crisis by forcing the animal kingdom to create energy for us, but the trick was picking an animal ugly and unlikeable enough that the least number of people opposed the enslavement. So in the end, we had these enormous generators pushed by massive armies of slugs on land and eels in the water that created the entire world's energy needs.

There were of course, slug and eel appreciation societies that picketed the energy companies but most people didn't mind because they hated the selected animals so much.

It’s a Kindle World Now

Kindle 2
Moments after I first saw a spy shot of the new Kindle 2, I placed an order for one. I’d seen a couple of the first generation units out in public and loved the screen, but the rest of it looked clunky and the new design fixed at least the outside visual aspects of it. I received my Kindle soon after they began shipping and now that I’ve used it for a month, I figured it’d probably be high time for a review.

The Great

First off, the screen is great and though a subtle backlight would be handy, it’s not too hard to treat it like a book and just keep a small bedside lamp on when reading. In the outdoors in direct sunlight, it’s really amazing and crisp in a way you’d never expect a computer screen could be.

Before I got a Kindle, I would typically buy 1-2 books every month and only finish reading a book every 3 or 4 months, starting a lot more than I ever completed. It may just be the novelty of this device, but I’ve read (and completed) 2 books/week since I got it. The other day I read an entire book in one day, something I haven’t done in almost ten years. I haven’t read this much since college.

I think there may be a few reasons for the uptick and enjoyment in reading. I really love how you can read the Kindle in the same position. Like most people, I read a bit before going to sleep and I have to say reading a paperback or hard cover book is a little uncomfortable in bed. I love that with the Kindle I can get all warm and snuggled under the covers and I don’t have to turn to read opposite pages. I can just lay sideways and I don’t have to crane my neck to see opposing pages like I would with a book. I really like the simple % done status in the lower left. I occasionally glance at it every ten page refreshes or so, and it’s a motivating metric to see you’re actually 27% done with a book or 74% done and it makes me more inclined to complete books after I surpass 50%.

I love the flexibility of getting material to the device. It’s easy to buy books online at with a web browser (already whenever I hear about a book, I rush to amazon to see if it’s in the Kindle format) and the search within the Kindle is fast enough and usable enough to work (I bought a book on the runway before a flight after hearing about it from a friend, and I got to read it on that flight). I loved that I could buy books for it while it was being shipped by UPS to my door, and when it arrived they showed up on the Home screen.

I’m really impressed with the text conversion via email feature. I’ve been dumping long blog posts and essays I find online to Readability to trim all the sidebars, navigation, and ads from them, then I copy and paste into a text file that gets sent (as an attachment) to my email address. 30 seconds later, it shows up on my Kindle ready to read. It goes without saying that when I copy a 10,000 word piece from a magazine site, I feel bad for stripping the ads so I can full read the article, but I’d also gladly pay $0.25 or $0.50 for the article sent clean to my Kindle without all the copy/paste/email hassles if sites offered an instant “Send to your Kindle for a quarter” button. Hopefully Amazon gets on that.

I’ve also had the “Send random attachments to your Kindle” feature come in handy for early book reviews. I’ve gotten two preview copies of books written by friends sent to me as Word documents, which were easily emailed to my Kindle for comfortable reading.

Oh, and as SBJ mentioned on twitter, the Kindle makes it easy to read a book while eating lunch in a way most paperbacks and many hardcover books make nearly impossible without smashing the binding flat to keep them stable.

Lastly, the battery life is amazing. I charge my Kindle once a week and even with reading an hour or two a day in between charges I don’t get below 50% battery life with the wireless connect left on. Turning the networking off on the device, I’ve gone over two weeks without a charge. It’s nice to not have to take a charger along if I’m heading out for a trip because I know the battery can hold up for at least a week of normal use.

The Fair to Middling

I have to say that I’m not entirely happy with the button layout on the device. Along the right side (middle) there is a Home button that goes to a central contents menu and below that is a Next Page button used while reading books. On the left side of the device opposite those buttons is a Previous Page and Next Page set. Since I usually hold the device with my right hand, I use the right side, and on more than several occasions when I wanted to go back a page, I accidentally hit the Home button, dumping me out of my book entirely. I guess I wish the Home button was in a prominent place, but not up against the Next Page button in a spot I intuitively think a Previous Page button should go.

There are no real page numbers on the device (due to varying font size you set), just some numbers attached to a book describing its total length and a small indicator of which parts the device is currently showing (like a page might say showing “234-244” at the bottom with a total book length of 3572). I personally like the % done number on the lower left, but the content location and total length number in the bottom middle and bottom left are meaningless data junk to me. I’d personally prefer a clock in the lower right that I could glance at every few pages to see if I’m up past my intended bedtime. It’s actually kind of a hassle to figure out what time it is because it’s not shown by default while reading a book, and I usually hit the menu button to see the time and hit it again to return to my reading.

Overall, the experimental web browser support is about as good as your average cellphone browser. Gmail kind of sorta works but text wraps badly and the joystick navigation is slightly clunky. The keyboard is seldom used and the buttons are small and require more effort than they should. I’ve never been in a situation where I used a Kindle over my iPhone’s superior browser but it may come in handy in a pinch.

The Bad

I’ll admit my biggest problem with the Kindle is imaginary. I have to say that I trust Amazon and I love books, and the Kindle is the most convenient device on earth for any book lover, but deep down, I know it’s a dangerously convenient device. There’s a central point of control (Amazon, which I trust to do the right thing for now, but in the future, who knows), there is DRM, it isn’t the most open device (PDF support can be shaky), and you can’t really share e-books with anyone like you can an actual book. I say this as a book lover — I have walls of bookshelves and I love to loan stuff to friends, and I love that my nightstand no longer is crowded with a dozen titles stacked next to it, but I fear for some future 10 years from now where libraries suffer from people no longer having huge amounts of physical books to donate and share, or something awful happening to Amazon and books being banned from the device, or even if the central servers fail and I lose my fake electronic books. I wish there were more free public domain options and I wasn’t just lining Amazon’s pockets any time I pick up the device. Deep down, I know there’s something wrong about abandoning 500 years of beautiful history of the printed word to embrace an electronic commercial text reader but I guess I haven’t read enough Sci-Fi to fully articulate why I should be more afraid than I already am at the ramifications of the device.

I know it’s a bargain for the device if you think about a lifetime free 3G connection comes along with it, but I have to say the $359 price tag seems too high. At $99 or $199, I’d give these away as gifts to everyone I know and I would hope many more people would buy them. I’ve already read a dozen books and I purchased those along with at least a dozen more so hopefully in the future they could treat the Kindle as the free razor with the ebooks as the razor blades that make up for the hardware costs. I’m sure over the next year I’ll eventually match the sticker price of the Kindle and over the next few years I may end up spending thousands on the device.

I guess lastly, I kind of hate the name Kindle. It doesn’t make me think of a brain getting excited. My first association wasn’t “oh it kindles your interest” but rather “kindle, you know like kindling, like how paper is used in a fire.” It’s probably just me, but the first thing I think about when I hear the word “Kindle” is book burning and censorship and every ugly mental image from Fahrenheit 451.


I love the hell out of the Kindle 2. I wish it were cheaper and I wish there were open APIs to the device and tons of free book options, but it’s really simple to use, the screen works great for me, and I’m reading tons of books without having to send a UPS truck to my door several times a week. I can’t recommend it enough.

End to end problems

I know it's a cliché for mac users to bitch about Windows, but I'm giving an old PC of mine to a friend and after wiping it clean and setting everything up, I can't believe how hostile the process is to the user. Every aspect of it is tainted, because someone, somewhere can make a buck at each stage of the process. There's Microsoft, nagging you for updates and virus protection and 30-day demos. There are applications themselves trying to install toolbars and upsell you to the paid pro version. There are download websites trying to trick you into also installing a "registry cleaner" as if you'd need one. Then there are all the pre-installed apps on the HP box, where half of the Start menu items seem to be "special offers" for online services, games, and software suites. I feel like I've run through an obstacle course for the past three hours trying to avoid every trap door that surrounded me.

There's something to be said about Apple's end-to-end control from the smallest bits of hardware all the way to the operating system, including installed applications and out-of-box experience. At least they know new customers aren't going to be harrassed for hours after spending hundreds-to-thousands on a computer.

I'm trying to imagine if I just came home from Best Buy with this HP computer, how insulted I'd feel by the process and how I'd think I just wasted my time and money.

Etech 2009 wrapup

I haven't been going to tech conferences too much in the past couple years so I decided on a whim this year to attend the Emerging Technology 2009 conference (I think I last attended in 2007). I've been to many of the previous iterations of Etech, way back from before Flickr launched at the conference.

Over the years, it's gone through some changes while always striving to look towards the future. My first memories of the 2002-2003 events featured lots of talk about programming, content management, and server infrastructure. The 2004-2005 events seemed to revolve more around social software, mobile devices, and futuristic applications. The 2006-2007 events started to bleed in bits of green energy and the keynotes talked about subjects we'd encounter in 20-30 years instead of things just a few years down the line. In a sense, it feels like Etech looked towards the future, but we eventually arrived at it and got to live within it, so the subject matter must shift forward each year.

For 2009, the session schedule looked a bit all over the map, blending half of what you might see in an issue of Make Magazine with the other half devoted to the kind of far off green energy/architecture future. Now that I've attended, I must say as much as I've liked the event over the years, it's going through a real identity crisis. Over the course of a couple hours one day I heard about what urban megacities might look like after the year 2050, what japanese teens have on their cellphones, exciting plans for future amusement park technology, and what food people typically grow in their Los Angeles backyards. Taken together, the subjects are all interesting, but trying to package that up under one banner seems almost schizophrenic.

Overall, I knew what I was getting into and I was looking forward to hearing about a bunch of topics outside my normal day-to-day study of current best practicies in community/content management/server performance. Building fuelly last year with pb was a new direction compared to my other projects and I was hopeful I'd glean some ideas from this year's Etech towards where I should be headed with it, or other projects I could build to solve future problems.

In the end, the hit and miss subject matter of the conference ended up being hit and miss in terms of what I got out of it. Sometimes I felt presenters were being a bit patronizing by telling us exactly how the future would be (ignoring numerous variables that can't be predicted), sometimes the subject matter was ethically dubious (gathering data in the name of data while ignoring privacy aspects), and sometimes the talks were just out of left field (the "why is this talk taking place here?" moments). The ratio of fascinating to not-so-fascinating talks was about 50/50 and nothing came across as completely mind-blowing as in years past. Audience size was definitely down due to the economy and the tone of talks was mostly downbeat about the future (someone should have coined The Long Doom since everyone seemed to agree on a general decline in economics, environmental health, and social issues), but outside of the current economic slowdown I kind of fear for the future of Etech. I don't exactly know who Etech is aimed at anymore or who will attend it in upcoming years. The organizers have moved a lot of the web tech talk and near-future discussion over to the Web 2.0 expo and conferences around the world. The far off future thinker stuff gets a lot of coverage at events like TED and there are loads of conferences about urban design, green cities, and architecture taking place elsewhere. I hate to say it, but I'm no longer sure what void Etech is filling in the calendar anymore.

See also:
Phil Gyford's excellent notes
pb's notes on day 1, 2, and 3