Threadless: brilliant as always

I’ve had a love/hate thing going on with Threadless for a while. While I love their shirts (extra points for cutting off the tags so I don’t have to), I’ve grown tired of the trend towards one-off visual jokes as shirt designs. I like designy, witty, and yes, amusing shirts, but it felt like for a good six months most new tees were frat boy jokes. My other beef with them is their cart/login system. Often I go through their new shirt email and click on 4-5 shirts I like the look of, and I’ll toss a couple in my cart. Whenever I login to pay, my cart’s empty and I have to do it all over again. At that point, the fun wears off and I just close my browser window.

Today, Threadless totally went and redeemed themselves. I got an email saying that a shirt left in my cart many visits ago was about to go away — there was one shirt left, and it was in my size. Not only that, but it was the Pee Wee shirt. It’s such a cool feature and a great shirt that I caved and bought it. I also picked up a half-dozen more I’ve been thinking about for the past month. So kudos, Threadless, you continue to amaze me.