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February 2012, baked by Ben Ward @ The Pastry Box Project

We must reject this. We must recover our sanity where 100 million users does not represent the goal criteria of every new service. We must recover the mindset where a service used by 10,000 users, or 1,000 users, or 100 users is *admired, respected, and praised* for its actual success. All of those could be sustainable, profitable ventures. If TechCrunch doesn't care to write about you, all the better.

via www.the-pastry-box-project.net

This pretty well sums up my most recent talk, and my thinking for the past few years.