APL may have had trouble penetrating $200 these past 3 days, but I’m ready for big gain as we approach Macworld on Jan 15.
To take advantage of the Steve Jobs Keynote Effect, you should have bought AAPL yesterday on Jan 2 — 9 days before Steve’s address. Here are the gains for the past 7 years, assuming you bought on the close 9 days before, then exited (A) on the close of the day after, or (B) on the day of the Keynote, or (C) on the day before:
A B C
7 YR AVG: 9.6% 8.8% 7.7%
2007: 18.0% 12.6% 4.0%
2006: 13.0% 8.9% 2.5%
2005: 1.6% 0.2% 7.0%
2004: 13.8% 11.3% 11.7%
2003: 0.4% 2.6% 2.9%
2002: 7.7% 9.1% 12.9%
2001: 12.7% 17.2% 12.8%
Strategy C gives up some expected return in exchange for the lowest variance. I’ll wait and see the build up to MacWorld before deciding whether I’ll leave my position on till the day after, or pull it sooner. If you wish, I can send you the spreadsheet.
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