I have an ego feed I check every few days for my last name (fairly rare) from technorati. On a normal day there might be one or two mentions of my last name and it’s not always about me, but it’s useful for finding blogs that mentioned me or are talking about a post I made.
This morning, I had 67 matches for the term which is really unusual. Looking at the results painted quite a picture. It looks like one monster spam blogger has unleashed a boatload of new blogspot blogs, always in the form of keyword-(random number).blogspot.com (like lottery-123123.blogspot.com). They suck in RSS feeds from blogs like mine and boingboing and others, then insert random phrases into the copy, with a link to their own sites using phrases they want to game google with (screenshot of one).
This has been going on for a while, commonly known as “blog and ping” tools that automate google gaming by sucking down any RSS feed and reposting to a spammer’s blog. But I’ve never seen someone unleash possibly hundreds (at least 67, probably many more) of blogs in such a short time. I suppose there are scripts that work a level above tools that merely suck down a RSS feed and repost it to a spam blog, unleasing hundreds of rss feeds on hundreds of spam blogs. I don’t envy the work Google and Blogspot have to do to curb this kind of behavior but at the same time it’s lame to see weblogs become another tool in the search engine spam toolbelt.
update: oh bonus — looking at a few of them reveals that every spam blog seems to have been created by a different blogger user account. So not only is the sucking down of RSS feeds and reposting to a blog filled with spam links automated, not only is doing this reposting to hundreds of sites automated, but it appears publishing all these hundreds of posts to hundreds of blogs with different blogger login credentials is also automated, making it more difficult for Google/Blogger to weed out the single person behind it all. Search spammer/spam bloggers sure are resourceful little bastards.