User Experience MX

The new Macromedia site is simple and clean and I like it, though I’m finding it takes me more steps to find things they used to have on the front page of their site. Granted, the home page used to be cluttered and offered 50 options of where to go.

The most interesting thing I found on the new site was their new commitment to user experience issues as a cornerstone of their business.

While I can picture the marketing team sipping lattes in their “war room” with a huge banner carrying their new slogan “great experiences build great businesses”, it’s refreshing to hear a major web firm (especially one known for reducing usability in the past *cough* skip intro *cough*) realize the importance of user experience on their bottom line.

Adaptive Path has been preaching this for the past couple years, but it’s nice to see a major corporation listening.