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March 06, 2002

If Google were a woman,

If Google were a woman, I'd divorce Kay and run off to Vegas and marry Google. Stuff like this proves how effective honest, open communication with users (and customers) benefits a company. Google doesn't come off sounding like a corporate behemoth that spouts marketing speak, not only do they have a clue who their users are and what their users want, but they actually give it to the users time and time again.

Seems like a pretty simple plan that Google is so skilled at executing:
1. figure out who your users are
2. figure out what they want
3. give them what they want

It's a wonder so few companies can successfully do all three things.

Posted at March 6, 2002 06:48 AM